In this episode, Dr. Capella and Dr. Boucher share practical tips on using social media to grow your Direct Primary Care practice. Whether you're new to social media or just looking for ways to improve, this conversation covers the essentials to help you succeed.
Key Highlights:
Educate & Build Trust: Use social media to inform and educate your community, positioning yourself as a trusted healthcare expert.
Authenticity Matters: Imperfection is powerful. Show the real you—whether it’s recording from your car or sharing everyday moments.
80/20 Rule: Focus 80% of your content on educating your audience and 20% on showcasing your practice’s unique approach.
Target Your Ideal Audience: Create content aimed at specific groups (e.g., parents with ADHD concerns) and address their common questions.
Strong Hooks: Start your videos with a hook to grab attention within the first few seconds.
Consistency is Key: Building a social media presence takes time—focus on showing up consistently and educating your audience.
While social media is a great tool, it’s not the only way to grow your practice. Whether you use it or not, the most important thing is to be consistent and offer value to your community!
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